UX/UI Designer & Researcher
I use research to make product decisions that move the business, not just the pixels.
Nice To Meet You! 

Give me a tangled problem and a pile of research and I'm all in. The part I care about is making the complicated feel obvious.

Work Across
Healthcare · Wellness · Consumer Products
Location
Vancouver, BC

I’m interested in
what’s underneath
the obvious problem.

I’m a UX designer and researcher who likes the messy part before the solution is clear. I tend to start by looking at context: how people actually work, what they’re trying to accomplish, where assumptions are hiding, and what the business really needs to decide.

My background spans literature, digital design, research, and agency work, which has made me comfortable moving between different ways of thinking. I bring that perspective into product work by connecting research to decisions and turning complexity into experiences that feel considered rather than simply polished.

Background

Experience
Design Coordinator, Appnovation •
Agency and freelance work
CLIENT
EXPERIENCE
Novartis • Pfizer • Santhera
• Light AI • AeroBiology
Education
Diploma,New Media Design (BCIT) •
Graduate Studies, Digital Humanities •
BA, English Language & Literature •
Certificates
Critical Thinking in Age of AI •
UX in Healthcare •
Figma Masterclass •
Languages
English • Persian • French