I’m a digital designer based in Vancouver, with a background in art, literature, and research. My path into design wasn’t linear. It evolved through a curiosity about how ideas take shape, how people understand them, and how design can make them clearer. That journey continues to shape how I see design today: as something that goes beyond visuals and into structure, meaning, and understanding.
Clarity is central to how I approach product design. I focus on understanding user needs, organizing information, and creating interfaces that help people move through complex experiences with confidence. Whether designing a product flow, content structure, or visual system, I aim to reduce friction and make each decision feel purposeful, accessible, and easy to follow.
My background in literature and research shapes the way I think about storytelling in design. I see storytelling as a tool for organizing complexity, connecting user needs with business goals, and creating experiences that feel coherent from beginning to end. It helps me ask better questions, frame problems more clearly, and make design decisions that carry meaning.
Crafting interface systems, visual direction, and responsive digital layouts.
Turning user insight, research, and observation into clearer design decisions.
Connecting user needs, business goals, and content into purposeful digital experiences.
Shaping campaigns, presentations, and content that support clearer market communication.
Building visual identity systems that create consistency across digital touchpoints.
